CASE STUDY // ACOSTA BENTONVILLE
Acosta’s Bentonville office is one of its most profitable and high-volume locations. It has grown its business by putting a focus on growing relationships in their local market.
The Bentonville team wanted to launch a parallel marketing channel and brand imprint that would focus exclusively on reaching and engaging Bentonville suppliers and buyers.
Fortune Horse began scheduling monthly filming dates to capture interviews with subject matter experts on timely, relevant topics. These interviews were then produced and
re-engineered into multiple pieces of content.
This content helped Acosta communicate a singular message over the course of an entire week, creating a stronger overall top-of-mind impression and widening the number of people reached through the use of multimedia content.
IN THE FIRST 60 DAYS
OF THE CAMPAIGN
NEW FOLLOWERS IN THE
FIRST 60 DAYS OF THE CAMPAIGN
ENGAGEMENT RATE VS THE LINKED IN AVERAGE (3X VS FACEBOOK AVG.)
OF ALL FOLLOWERS WERE FROM THE DESIRED GEOGRAPHIC AREA AND BUSINESS ROLE
Don't take our word for it, see the results for yourself at
WHAT THE CLIENT SAID
"Alex and the team at Fortune Horse, have in short order, become a trusted partner in Acosta's growth plans.From their creativity and unique approach, to their outstanding client service and responsiveness to needs; Fortune Horse is helping make us better.We engaged Alex through his work with Great Northern Instore and Sharing & Caring.
As Fortune Horse helped Sarah reposition this meaningful, local charity, to "tell their story better," we saw the very same need for ourselves.We could not be more pleased of their work and look forward to building our businesses together."
SVP Client Operations - Walmart / Sam's Club Team
Acosta Sales & Marketing