CASE STUDY // ACOSTA BENTONVILLE

THE GOAL

Acosta’s Bentonville office is one of its most profitable and high-volume locations. It has grown its business by putting a focus on growing relationships in their local market.

 

The Bentonville team wanted to launch a parallel marketing channel and brand imprint that would focus exclusively on reaching and engaging Bentonville suppliers and buyers.

THE PLAN

Fortune Horse began scheduling monthly filming dates to capture interviews with subject matter experts on timely, relevant topics. These interviews were then produced and 

re-engineered into multiple pieces of content.

 

This content helped Acosta communicate a singular message over the course of an entire week, creating a stronger overall top-of-mind impression and widening the number of people reached through the use of multimedia content.

THE RESULTS

12K

ORGANIC IMPRESSIONS

IN THE FIRST 60 DAYS

OF THE CAMPAIGN

417

NEW FOLLOWERS IN THE

FIRST 60 DAYS OF THE CAMPAIGN

4X

ENGAGEMENT RATE VS THE LINKED IN AVERAGE (3X VS FACEBOOK AVG.)

44%

OF ALL FOLLOWERS WERE FROM THE DESIRED GEOGRAPHIC AREA AND BUSINESS ROLE

Don't take our word for it, see the results for yourself at 

https://www.linkedin.com/company/acostabentonville/

WHAT THE CLIENT SAID

"Alex and the team at Fortune Horse, have in short order, become a trusted partner in Acosta's growth plans.From their creativity and unique approach, to their outstanding client service and responsiveness to needs; Fortune Horse is helping make us better.We engaged Alex through his work with Great Northern Instore and Sharing & Caring.

 

As Fortune Horse helped Sarah reposition this meaningful, local charity, to "tell their story better," we saw the very same need for ourselves.We could not be more pleased of their work and look forward to building our businesses together."


Kevin Mahoney
SVP Client Operations - Walmart / Sam's Club Team
Acosta Sales & Marketing

ANSWERS STRAIGHT FROM

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PHONE

ADDRESS

402 SW A St #201 

Bentonville, AR 72712

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