THE GOAL

Acosta’s Bentonville office is one of its most profitable and high-volume locations. It has grown its business by putting a focus on growing relationships in their local market.

The Bentonville team wanted to launch a parallel marketing channel and brand imprint that would focus exclusively on reaching and engaging Bentonville suppliers and buyers.

THE PLAN

Fortune Horse began scheduling monthly filming dates to capture interviews with subject matter experts on timely, relevant topics. These interviews were then produced and 

re-engineered into multiple pieces of content.

This content helped Acosta communicate a singular message over the course of an entire week, creating a stronger overall top-of-mind impression and widening the number of people reached through the use of multimedia content.

12K

ORGANIC IMPRESSIONS

IN THE FIRST 60 DAYS

OF THE CAMPAIGN

417

NEW FOLLOWERS IN THE

FIRST 60 DAYS OF THE CAMPAIGN

4X

ENGAGEMENT RATE VS THE LINKED IN AVERAGE (3X VS FACEBOOK AVG.)

44%

OF ALL FOLLOWERS WERE FROM THE DESIRED GEOGRAPHIC AREA AND BUSINESS ROLE