Strategy, Naming, and Design
The Fortune Horse team developed this brand in collaboration with Custom Craft Poultry to help launch their retail products division. The concept quickly formed around the fictional character of Uncle Bud, your no-nonsense relative who knows "the best things in life are imperfect". The brand was a massive success at retail, rocketing from its store test to full distribution at Harp's with almost zero paid marketing.
Brand Identity and Launch Strategy
Our team was approached to develop a new solar energy brand focused on transparency and straight-forward product education. Our reactive logo design heats up as it harnesses the power of the sun, morphing from a dark blue to a shining orange. The brand identity formed the foundation for an incredibly successful social media launch, gathering hundreds of followers and thousands of impressions within the first week.
Environmental Design and Print Proofing
Our team got to put our mark on Downtown Springdale by designing the banners that now hang along Emma Street. Each design represents a different piece of Springdale's heritage, culture, and future. These designs will cycle to match the seasons throughout the year.
FASHION WEEK PROGRAM LAYOUTSIDENTITY
Print Design and Content Management
Our team worked closely with NWA Fashion Week to refresh their programs for their Spring and Fall 2019 shows. Fortune Horse provided organizational process and resources to manage submissions from over sixty companies, as well as overhauling the entire layout to house a rich volume of content in an aesthetically pleasing way.