Environmental Design and Print Proofing
Our team got to put our mark on Downtown Springdale by designing the banners that now hang along Emma Street. Each design represents a different piece of Springdale's heritage, culture, and future. These designs will cycle to match the seasons throughout the year.
Strategy, Naming, and Design
The Fortune Horse team developed this brand for its Act II sister company, which is focused on retail experience and execution. We wanted to create an identity that represented the philosophy and expertise of the business, while paying homage to the history of its founders.
FASHION WEEK PROGRAM LAYOUTSIDENTITY
Print Design and Content Management
Our team worked closely with NWA Fashion Week to refresh their programs for their Spring and Fall 2019 shows. Fortune Horse provided organizational process and resources to manage submissions from over sixty companies, as well as overhauling the entire layout to house a rich volume of content in an aesthetically pleasing way.
Brand Identity and Launch Strategy
Downtown Springdale Alliance wanted to launch a regional food festival that would celebrate its rich culinary culture. We developed a flexible logo concept that would allow the festival to hero dishes from all cultures with. This design would swap between dozens of food illustrations with a shared aesthetic throughout the marketing lifecycle of the event.